Eli’s children, Ariel, Eytan and Ilana, carry on the tradition. Ariel, who spent two years studying winegrowing and winemaking in Beaune, France, the wine capital of the Burgundy region, has been CEO of the winery for over 15 years. Eytan was entrusted with managing the family restaurant in Jerusalem, while continuing to study the art of winemaking with Eli, and holds the position of winemaker beside him to this day. Ilana, the eldest daughter, is the winery’s Director of Export & Procurement. All of the grandchildren have vineyards bearing their name in the kibutz of Ma’ale HaHamisha – Malbec “Na’ama”, Malbec “Itamar”, Cabernet “Bat-Ami”, Cabernet “Gideon”, Petit Verdot “Polly”, Merlot “Alon”, and Chardonnay “Aviv”.